Where is Lisa? A Citywide Treasure Hunt Turns Thailand into the Ultimate Fan Trail

TAT invites travelers to follow Lisa’s footsteps across Bangkok and beyond

If you have found yourself glancing up at a passing BTS train and asking, Where is Lisa?, you are not alone.

The Tourism Authority of Thailand has extended its Amazing Thailand: feel all the feelings campaign, transforming the country into a citywide and nationwide treasure hunt featuring Lalisa Lisa Manobal as the official Amazing Thailand Ambassador. Following the TVC launch in late January, the campaign now invites locals and visitors alike to spot Lisa across major landmarks, transit routes, airports, and city intersections.

The question is no longer just Where is Lisa. It is where will you find her next?

A Moving Billboard Across Bangkok

The most eye-catching activation is on the Dark and Light Green Line of the BTS Skytrain, where entire trains have been wrapped in campaign visuals. From now through May 2026, commuters can encounter Lisa mid-journey, surrounded by imagery of Thailand’s beaches, temples, street food scenes, and hidden escapes.

Inside the carriages, the experience continues with immersive visuals showcasing destinations across the country. The wrapped trains pass through nine key stations including Siam, Phaya Thai, Victory Monument, Chit Lom, On Nut, Chong Nonsi, Sala Daeng, Asok, and Phrom Phong, effectively turning the daily commute into a moving tourism showcase. For fans and travelers, the BTS route has become an unexpected photo trail.

Beyond the Skytrain

The Where is Lisa trail extends far beyond the rails. Campaign visuals now appear across MRT stations, major expressways, and key gateways into the capital. You might spot her at Narong Interchange near the Ram Inthra–At Narong Expressway, at the Air Traveller Gateway on the M7 Motorway, or lighting up digital screens inside both Don Mueang and Suvarnabhumi airports.

The campaign also appears at high-visibility urban landmarks including Exchange Tower at Asok, the Sathorn–Saint Louis zone, Rama 4 Road, Hua Lamphong Intersection, and even at lifestyle destinations such as ICONSIAM and Central Embassy cinemas before film screenings.

A Nationwide Fan Journey

This is not just a Bangkok moment. The campaign expands into major regional hubs including Phuket, Udon Thani, Chonburi, Chiang Mai, and Lampang. From the Clock Tower roundabout in Lampang to the Chiang Mai Superhighway, Lisa’s presence stretches across Thailand’s north, northeast, and southern coasts.

The result is a tourism campaign that feels interactive rather than passive. Instead of simply watching a commercial, fans are encouraged to search, snap, and share.

What Does Thailand Feel Like?

At the heart of the campaign lies a simple but evocative question: What does Thailand feel like? Through Lisa’s lens, Thailand becomes relaxation and spiritual renewal, vibrant nightlife and serene beaches, heritage temples and modern skylines. It is a sensory journey across stages of life and across landscapes.

The Where is Lisa activation cleverly turns public space into storytelling. Each billboard, train wrap, or airport screen becomes a reminder that Thailand’s identity is not defined by one image, but by many emotions.

So next time you pass a BTS platform or drive along an expressway, look up. Where is Lisa? She might just be guiding you toward your next Thai adventure.

[PHOTO: Courtesy of TAT]

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