evian® at 200: From Alpine Source to Global Dining Tables

A milestone anniversary brings art, culture, and fine dining together across Asia, including Bangkok

Two centuries is a long time for any brand to stay relevant. For evian, turning 200 is less about looking back and more about reframing what longevity means in today’s lifestyle landscape.

Originally bottled in 1826 in the French Alps, evian® has grown from a protected local water source into a global fixture on dining tables, tennis courts, and hotel rooms. Its anniversary this year leans into that evolution, blending heritage with contemporary culture rather than simply celebrating history.

Jeff Koons

At the center of the campaign is a collaboration with Jeff Koons, whose signature Balloon Dog motif appears on limited-edition glass bottles in soft pink and blue. The design choice feels intentional. Koons’ work has always been about playfulness and accessibility, aligning neatly with evian®’s long-running Live Young positioning.

The brand also brings together a cross-generational cast of ambassadors, including Carlos Alcaraz, Emma Raducanu, Frances Tiafoe, and Céline Boutier. Set against the Alpine backdrop where the water is naturally filtered over 15 years, the campaign positions evian® not just as a product, but as part of a wider cultural ecosystem spanning sport, art, and hospitality.

In Asia, and particularly in Bangkok, the anniversary takes a more experiential turn. Instead of large-scale campaigns, evian® is weaving itself into the region’s dining scene through chef collaborations, mixology programs, and curated events. The idea is simple: show up where people already gather, eat, and celebrate.

Chef Nick Pavapaiboon 

Local names are part of that story. Chefs like Nick Pavapaiboon and Arnaud Dunand, along with Diageo World Class mixologist Gov Kitibordee, are set to translate the global campaign into something more grounded and relevant to Bangkok’s dining crowd.

It reflects a broader shift in how lifestyle brands operate today. Instead of dominating the conversation, they integrate into existing cultural spaces. A glass bottle becomes part of a tasting menu. A collaboration becomes part of a night out.

Chef Arnaud Dunand

Beyond the aesthetics and partnerships, evian®’s long-term positioning still rests on its origin story. The water’s 15-year natural filtration through glacial rocks and the protection of its surrounding ecosystem remain central to its identity. The brand has spent decades working with local communities in France to preserve that source, a narrative that continues to resonate as sustainability becomes less of a marketing angle and more of an expectation.

 Diageo World Class mixologist Gov Kitibordee

To mark the milestone, evian® will also host a gathering in Évian-les-Bains, bringing collaborators and partners back to where it all began. It is a symbolic move, but also a reminder that even global brands need a strong sense of place.

At 200 years old, evian® is not trying to reinvent itself entirely. Instead, it is refining how it fits into modern life. Less about being seen, more about being present in the right moments, whether that is on a fine dining table, at a bar counter, or quietly alongside a meal.

[PHOTO: Courtesy of evian®]