Haaland and Vinicius Júnior Lead Marriott Bonvoy’s World Cup Fan Experience

A new global campaign with Visa turns FIFA World Cup 2026 into a travel-driven celebration, unlocking exclusive access and once-in-a-lifetime moments for fans

As the FIFA World Cup 2026 heads to North America, the spotlight is not just on the matches, but on how fans will experience them. Marriott Bonvoy, in partnership with Visa, is tapping into that shift with a new global campaign that puts travel and fandom on equal footing.

Titled For Fans, Everywhere, the campaign is fronted by two of football’s biggest names, Erling Haaland and Vinicius Júnior. Both are known not only for their on-pitch presence but for their connection with fans, making them fitting faces for a campaign built around passion, movement, and shared experiences across borders.

At its core, the initiative reflects a growing reality. For modern fans, following football is no longer confined to watching from home. It is about traveling, showing up, and being part of something larger, whether that means flying across continents or planning entire trips around a single match.

Marriott Bonvoy is leaning into this behavior with its most ambitious Moments release to date. Starting mid-April, members can access tickets for every FIFA World Cup 2026 match through the Marriott Bonvoy Moments platform, made possible through Visa’s global partnership with the tournament. More than 600 experiences are being rolled out, ranging from fixed-price packages to auctions and highly sought-after 1-Point Drops.

These 1-Point Drops, released weekly and culminating in a dedicated drop period in early May, offer first-come, first-served access to some of the tournament’s most coveted moments, including the Final. It is a format designed to create urgency, but also accessibility, giving fans around the world a chance to be part of football’s biggest stage.

Beyond ticket access, the campaign unfolds through a series of content activations, from cinematic brand films to more playful formats like the ‘Sleepover Suite’ social series featuring both athletes. The storytelling leans into the idea that football fandom is not just about the game itself, but about the rituals, the journeys, and the communities built along the way.

The timing aligns with a broader shift in travel. Sports tourism is on the rise, now accounting for a significant share of global travel spending, and events like the World Cup are becoming defining cultural moments that shape where and how people travel. For many, attending the tournament is no longer just a bucket-list experience, but part of a larger lifestyle centered around shared passions.

Marriott Bonvoy’s role in this space goes beyond accommodation. With a global network of properties and a growing emphasis on experience-led travel, the platform is positioning itself as a gateway to moments that extend far beyond the hotel stay. The partnership with Visa reinforces this, bridging access and convenience with curated experiences that feel both exclusive and attainable.

For fans planning their World Cup journey, the message is clear. This is not just about securing a ticket. It is about how you get there, who you share it with, and the memories that come with it.

More details and access to experiences can be found at moments.marriottbonvoy.com, where the next wave of football travel begins to take shape.

[PHOTO: Courtesy of Marriott Bonvoy]