ICONSIAM Wins Best Brand Performance on Social Media at Thailand Social Awards

Bangkok’s riverside landmark ICONSIAM has been ranked No. 1 in the Shopping Center & Department Store category at the 14th Thailand Social Awards

ICONSIAM has been ranked No. 1 in the Shopping Center & Department Store category at the 14th Thailand Social Awards

The recognition reinforces ICONSIAM’s position not only as a world-class lifestyle and tourism destination, but as a digital powerhouse capable of turning online storytelling into real-world foot traffic.

Throughout 2025, ICONSIAM generated more than 300 million total content reach across Facebook, Instagram, X, and TikTok, while achieving follower growth of up to 100 percent through major campaigns and dynamic content strategies tailored to evolving consumer behavior. Crucially, the engagement translated beyond the screen, driving measurable business impact and on-site visits.

Among the year’s standout campaigns was the Amazing Thailand Countdown 2025, which leveraged real-time social media updates to propel ICONSIAM to the No. 1 trending spot on X for three consecutive days, generating over 60 million engagements and drawing record New Year crowds to the Chao Phraya riverside.

Another highlight was the Thaiconic Songkran Celebration 2025, a Soft Power-driven campaign blending Thai cultural identity with global lifestyle appeal. During the Songkran festival alone, the campaign achieved 165 million views on TikTok, increasing festival traffic year-on-year and attracting a significant rise in international visitors.

 Suma Wongphan, Executive Vice President of ICONSIAM Company Limited

According to Suma Wongphan, Executive Vice President of ICONSIAM Company Limited, the brand’s core strategy centers on creating immersive, multi-format content that seamlessly connects online experiences with on-site moments. Rather than focusing solely on reach and engagement metrics, ICONSIAM prioritizes content quality and meaningful experiences for its community.

The award underscores ICONSIAM’s ability to spark conversations, foster participation, and build long-term relationships in the digital age. It also reflects the brand’s effective use of creators and influencers to amplify Thai Soft Power on both domestic and international stages.

For a destination already known for its architectural grandeur and curated lifestyle experiences, this latest accolade confirms that ICONSIAM’s influence extends far beyond the riverfront — into the feeds, timelines, and conversations of millions.

[PHOTO: Courtesy of ICONSIAM]

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