Lunar New Year Lights Up Siam Paragon

From Zhu Zhengting’s exclusive appearance to art installations and late-night festivities, Bangkok welcomes 2026 in full color

Bangkok does Chinese New Year with flair, and in 2026, Siam Paragon is turning the Lunar New Year into a full-scale cultural playground. From 11–18 February 2026, the city’s most iconic shopping destination hosts Siam Paragon A Prosperous Chinese New Year 2026, an immersive festival blending tradition, contemporary creativity, and plenty of reasons to linger a little longer in the heart of town during the Lunar New Year season.

At the center of it all are striking lantern installations, lively cultural performances from China, and appearances by leading Thai artists, transforming Siam Paragon into a festive landmark that feels both celebratory and thoughtfully curated for the Lunar New Year. A major highlight this year is the exclusive appearance by Chinese superstar Zhu Zhengting, whose presence adds a fan-favorite moment to the week-long celebrations.

Wander through Parc Paragon to catch large-scale lantern displays, or head indoors to Fashion Hall on Level 1, where the newly introduced Chinese Heritage Pavilion offers a closer look at cultural traditions through design, art, and storytelling inspired by the spirit of the Lunar New Year. Fans of Zhu Zhengting can also look forward to An Elegant Encounter with Zhu Zhengting, an intimate fan event designed for memorable, up-close interaction.

Art lovers should make a stop at The Fortune Guardians, a bold installation at the Jewel Zone and Cascade on Level M. Created by illustrator Suttipa Kamyam, the dynamic lion sculptures symbolize prosperity, protection, and abundance, and double as one of the most photogenic backdrops of the Lunar New Year season.

Over at NEXTOPIA, the celebration takes on a softer, more reflective tone under the theme Lucky in Love, Lucky in Green – Let Good Things Grow. Open daily throughout the Lunar New Year festivities, this zone focuses on connection, self-care, and sustainability, with hands-on workshops and relaxed activities designed for all ages.

From 11–14 February 2026, the LOVE MARKET hosts creative workshops like scrapbook-making, Italian charm bracelet crafting, and tarot readings covering love, career, finance, and future insights. From 15–18 February 2026, the LUCK MARKET shifts the focus to modern interpretations of Chinese New Year spirituality, featuring lucky charms, fortune-enhancing accessories, and auspicious plants.

One of NEXTOPIA’s most charming features is The Wishing Tree, created using recycled bottle caps as ornaments, with each color symbolizing a different wish such as love, prosperity, or health. The space stays open until midnight, complete with eco-conscious food and drink options, romantic music, and a laid-back evening atmosphere that invites visitors to linger during the Lunar New Year celebrations.

For those drawn to spiritual traditions with a purpose, Siam Paragon also hosts Siriwattana Prophecy for People with Disabilities, a charity fortune-telling event organized by the Sirivattana Cheshire Foundation under Royal Patronage. Taking place from 13–20 February 2026 at Crystal Court, Level 2 (North Wing), the event runs daily from 10:30 AM to 7:00 PM and features 40 well-known fortune tellers across various disciplines. Tickets are priced at THB 400, with proceeds supporting charitable causes.

Shopping, of course, is woven seamlessly into the festivities. The A Prosperous Chinese

New Year 2026 promotion runs from 30 January–22 February 2026, offering discounts of up to 50 percent at participating stores, along with Siam Gift Cards and Paragon Department Store Cash Coupons valued up to THB 1,700. ONESIAM members can earn 4x ONESIAM Coins, while Kasikornbank cardholders enjoy additional privileges, including up to 15 percent credit cashback and 0 percent installment plans for up to six months on Siam Gift Card purchases.

From 30 January–8 February 2026, shoppers who register via the ONESIAM SuperApp and spend THB 500 or more per receipt can receive a THB 500 E-Gift Card (E-Ang Pao), limited to 2,026 privileges. The E-Gift Cards are issued on 11 February 2026 and can be used from 13–17 February 2026. Another highlight is the Lucky with Love promotion from 13–17 February 2026, where high spenders can redeem benefits valued up to THB 31,300, earn bonus ONESIAM Coins, and even stand a chance to win 2 Baht weight of gold for luxury purchases totaling THB 4 million or more.

Whether you’re dropping by for the lanterns, staying late at NEXTOPIA, or planning a full shopping day with festive perks, Siam Paragon A Prosperous Chinese New Year 2026 offers a reason to celebrate the Lunar New Year in a way that feels vibrant, inclusive, and distinctly Bangkok.

Plan Your Visit

Event: Siam Paragon A Prosperous Chinese New Year 2026

Dates: 11–18 February 2026

Location: Siam Paragon, Bangkok

Lantern Displays and Cultural Performances

Parc Paragon

11–18 February 2026

Chinese Heritage Pavilion

Fashion Hall, Level 1

11–18 February 2026

The Fortune Guardians Art Installation

Jewel Zone and Cascade, Level M

11–18 February 2026

NEXTOPIA: Lucky in Love, Lucky in Green – Let Good Things Grow

NEXTOPIA

11–18 February 2026

Open daily until 12:00 AM

LOVE MARKET Workshops

NEXTOPIA

11–14 February 2026

LUCK MARKET

NEXTOPIA

15–18 February 2026

More information: Siam Paragon Facebook

[PHOTO: Courtesy of Siam Paragon]

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