ONYX Hospitality Group Turns 60 in Style at ITB Berlin

From Bangkok’s buzz to Thailand’s beach escapes, ONYX showcases its City-to-Sea vision and Asia-Pacific expertise on the global stage

ONYX Hospitality Group returns to ITB Berlin, taking place from 3 March 2026 to 5 March 2026 at Messe Berlin (Hall 26, Booth 211). This year’s presence feels especially meaningful as the group celebrates its 60th anniversary, marking six decades of shaping travel experiences across Asia-Pacific.

More than a milestone, the anniversary signals ONYX’s evolution from regional hotel operator to a hospitality partner deeply attuned to how modern travelers move, connect, and unwind. At ITB Berlin 2026, the group will spotlight its expanding European partnerships while presenting a portfolio designed around one core belief: travel should feel personal, purposeful, and seamless.

Today’s guests are not just booking rooms. They are curating journeys. They want context, comfort, and experiences that reflect the reason they are traveling in the first place. ONYX’s philosophy, A Tailored Approach to Hospitality, translates this mindset into tangible stays across city hotels and beachfront resorts alike.

Thailand sits at the heart of this story. With Bangkok firmly positioned as a regional gateway, European travelers can begin with a dynamic urban escape before flowing effortlessly toward the sea. From the capital, it is just a short flight to Koh Samui or Phuket, or an easy drive to Pattaya. The result is a fluid City-to-Sea itinerary that mirrors today’s travel priorities: flexibility, value, and meaningful exploration.

At the show, ONYX will present a curated collection of flagship properties that embody this lifestyle-driven approach.

Amari Bangkok

In the heart of Bangkok’s business and fashion district, Amari Bangkok blends cosmopolitan energy with polished comfort. Steps from world-class shopping and dining, it anchors the ultimate city break while offering expansive facilities for MICE gatherings and celebratory occasions.

Amari Phuket

Overlooking Patong Bay, this romantic retreat pairs panoramic Andaman Sea views with private, contemporary rooms and refined seaside dining. It is a natural choice for honeymooners, relaxed beach escapes, and picture-perfect weddings.

Amari Pattaya

Tucked into a quieter stretch of Pattaya Bay yet close to the city’s vibrant energy, Amari Pattaya appeals to couples, families, and corporate groups alike. Generous grounds, a lively pool scene with a kids’ water park, and versatile meeting spaces make it equally suited for holidays and milestone celebrations.

Amari Koh Samui

Set along Chaweng Beach, this tropical haven blends island charm with international service standards. A relaxed seaside pool, the beloved Italian restaurant Prego, and family-friendly facilities create an easy rhythm between indulgence and laid-back island life.

OZO Chaweng Samui

Designed for a new generation of travelers, OZO Chaweng Samui reimagines beachfront stays with an upbeat, lifestyle-forward spirit. Under the concept Sparking Adrenaline of Happiness, it delivers comfort, value, and energizing rest in one of Samui’s most sought-after locations.

As ONYX Hospitality Group marks 60 years in 2026, its focus remains forward-looking. By blending regional expertise, cultural understanding, and international standards, the group continues to position itself as a trusted partner for owners and a thoughtful host for travelers worldwide. At ITB Berlin 2026, ONYX is not just celebrating a legacy. It is presenting the next chapter of Asia-Pacific hospitality to the world.

[PHOTO: Courtesy of ONYX]

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