VIVAIA Opens New Flagship at ICONSIAM, Bringing Everyday Comfort to Bangkok's Riverside Lifestyle Destination
- Expats Lifestyle
- 11 hours ago
- 2 min read
The global footwear brand unveils an exclusive new concept store with limited-edition styles inspired by the Chao Phraya River
VIVAIA has expanded its footprint in Thailand with the opening of a new flagship store at ICONSIAM, introducing a retail experience that blends comfort, contemporary design, and sustainability in one of Bangkok's most iconic shopping destinations. Located on the third floor of the riverside landmark, the new boutique celebrates the shared spirit of VIVAIA and ICONSIAM through a concept inspired by the timeless flow of the Chao Phraya River and the simple pleasure of comfortable everyday living.
The launch further strengthens ICONSIAM's position as a destination for international lifestyle brands while giving shoppers access to exclusive collections available only at this new location.
A New Chapter for VIVAIA at ICONSIAM
Designed under the concept "VIVAIA, the Heart of ICONSIAM," the new flagship reflects both brands' focus on thoughtful design and memorable experiences.
The store pairs warm, inviting interiors with VIVAIA's signature philosophy of effortless comfort, creating a space where visitors can browse, try on shoes, and discover exclusive products in a relaxed setting overlooking one of Bangkok's most vibrant lifestyle districts. The concept draws inspiration from the Chao Phraya River, symbolizing movement, elegance, and everyday journeys.
To mark the grand opening, the brand welcomed Thai celebrities Natty Natthamon Jantraviphart, Yeepun Purichaya Saranark, In Inthira Sae-sieo, and Nycha Nichapat Sujipinyo, who showcased VIVAIA's latest footwear collections and celebrated the debut of the new store.
Exclusive Styles You Can Only Find at ICONSIAM
Fashion enthusiasts visiting the new boutique will find two exclusive designs created specifically for the ICONSIAM location.
The Myriel Baby Blue introduces a soft pastel palette accented with metallic straps for a modern yet feminine look, while the Margot 3.0 Blue Apricot Quilt combines blue and apricot tones with a refined quilted finish. Both designs retain VIVAIA's signature lightweight construction and all-day comfort, making them exclusive reasons to visit the new flagship.
Alongside these limited-edition styles, shoppers can also explore the brand's popular collections, including Cristina, Tamia Mary-Jane, Margot Mary-Jane, and Audrey.
Comfort Meets Sustainable Innovation
Founded in 2020, VIVAIA has quickly built a global following by combining fashion-forward design with sustainable innovation.
Its footwear is designed with stretch-knit uppers and signature cushioned insoles to provide lightweight comfort throughout the day. Selected styles have also earned the American Podiatric Medical Association (APMA) Seal of Acceptance, recognizing their foot-friendly design.
Beyond comfort, sustainability remains central to the brand's identity. Many VIVAIA shoes incorporate REPREVE® recycled PET yarns and other innovative recycled materials, demonstrating the company's commitment to creating products that are both stylish and environmentally conscious.
Today, the brand operates across more than 61 countries and regions, continuing to develop new footwear technologies while expanding its global presence.
Why ICONSIAM Is the Perfect Home
The arrival of VIVAIA further enriches ICONSIAM's growing portfolio of international fashion and lifestyle brands.
As one of Bangkok's premier riverside destinations, ICONSIAM continues to attract visitors seeking luxury shopping, dining, culture, and exclusive retail experiences. The addition of VIVAIA introduces another compelling reason to visit, especially for travelers and locals looking for footwear that balances comfort, versatility, and modern style.
[PHOTO: Courtesy of ICONSIAM]